Vivel creates a World Record by making the largest floral arrangement
~ Creates the largest flower arrangement to celebrate Onam with winners of Reach for the Stars contest in Kerala~
ITC’s leading Personal Care Brand, Vivel, creates a World Record (as ratified by Limca Book of Records) by making the largest floral arrangement (Pookalam) in the world with the winners of the Vivel ‘Reach for the Stars’ Pookalam contest - held by Vivel to celebrate Onam across all districts of Kerala. The World record event took place at the Ambedkar Stadium in Kochi and was attended by a huge crowd who witnessed the making LIVE!
The 25,979 square feet floral arrangement on ground was created in 8 minutes and 20 seconds by 500 artists. These artists are the winners of district level Pookalam contest organized by Vivel in Kerala. The participants were awarded a ‘World Record Certificate’ by Inspector General of Police (IGP) Ernakulam Range, Mr. K Padmakumar, IPS and Sheik Pareeth, District Collector, Kochi.
Commenting on the special Onam initiative, Nilanjan Mukherjee, Head of Marketing, Personal Care Products Business, ITC Limited said, "Vivel caters to the intrinsic beauty needs of the Indian women and enables them with the confidence to fulfill their dreams! Vivel’s Reach for the Stars contest was conceived to celebrate Onam’s traditional sentiments and give aspiring and talented women an opportunity to become the pride of Kerala.
We are extremely proud to have co-created the grand floral arrangement (Pookalam) record with all the participants and congratulate everyone on this momentous achievement.” Illustrating Vivel’s brand philosophy, ‘Reach for the stars’, the district level contest was an endeavor to engage with consumers in Kerala. Vivel ‘”Reach for the stars” gave them an opportunity to showcase their creative talent in ‘Pookalam’ and be a proud co-creator of a revered World record.
The contest was majorly led by the women in Kerala and saw an overwhelming participation to be a part of the world record. Members of the record breaking team excitedly said, “We all are extremely charged up after creating a record with our Pookalam. We would like to thank Vivel for giving us the opportunity to showcase our art and make our families proud.”