KFC announces the biggest cruncheesiest blockbuster of the year – Chizza
KFC announces the biggest cruncheesiest blockbuster of the year – Chizza
Campaign film stars the cult product & legendary Colonel Sanders in leading roles!
Chennai, January 2023: Bringing in the new year with a crunchy, cheesy kick, cult favourite KFC Chizza is making a comeback! To announce the much-awaited return, KFC India released a TVC featuring none other than Colonel himself, starring in the biggest blockbuster of the year that promises sizzling action and cheesy romance.
The film opens with Colonel taking viewers into the KFC kitchen while he works on this fan fav creation. The crispy chicken fillets makes an enticing appearance, leaving viewers wanting more. As the music builds, the Colonel is seen grooving, whilst sprinkling cheese on the fillet. Viewers are in for a delight as they witness the cheesy sizzle as the Chizza gets ready. The perfect scattering of onions and mixed peppers on top, along with the classic herb sprinkle, on the all chicken, no crust Chizza is what makes it a blockbuster hit amongst fans. The cheesy pull at first bite and the Colonel’s declaration “KFC Chizza…. the crunch begins. Let’s KFC!” is the perfect climax to the film. This superhit is now back at a KFC near you!
Moksh Chopra, General Manager, KFC India, commented on the new KFC Chizza TVC, saying, “Fans have been waiting for the Chizza to come back, and the new year felt like the perfect time to announce the biggest blockbuster of the year. With all chicken and no crust, Chizza has the perfect balance of crunch and cheese. Fans love the combination of our crispy chicken, with the flavours of the sauce & veggies, topped with the classic herb sprinkle. Making it truly love at every bite!”
Talking about the TVC, Ritu Sharda, COO, North, Ogilvy India said, “Chizza has been the biggest blockbuster for KFC. So instead of writing an ad to announce its arrival, we wrote an epic movie trailer. With everything you would expect from a trailer - a suspenseful entry, dramatic typography, reviews, that quintessential clever cheeky line and of course, a blockbuster song to announce its entry in full swag, “Bachna ae haseeno, lo mein aa gaya".
There is just nothing more delectable than crispy juicy chicken. And when you add two of the zinger fillets, pizza sauce, melted cheese, a scattering of onions and mixed peppers, and some fresh herbs, you have an award worthy combination.
This January, Chizza, the crispy cheesy delight is back at a KFC near you. Order now and feel the cheesy ‘pull’.
Link to watch the film: https://www.youtube.com/watch?v=DS3lz95sx8I
Agency credits:
Creative:
Chief Creative Officer, North: Ritu Sharda
Executive Creative Director: Shailender Mahajan
Group Creative Director: Kingshuk Dey
Creative Director: Aastha Gandhi
Creative Director: Srikanta Behera
Creative Supervisor: Kashif Shakeel
Account Management:
Vice President: Aditi Sobti
Management Supervisor: Chandini Ahuja
Planning:
Head of Strategic Planning: Rohitash Srivastava
VP Planning: Pritish Mukherjee
Production:
Production House: Film Your Film
Executive Producer: Gaurav Kumar
Creative Director: Twinkle Jain
About KFC
KFC, a subsidiary of Yum! Brands, Inc. (NYSE: YUM.), is a global chicken restaurant brand with a rich, decades-long history of success and innovation. It all started with one cook, Colonel Harland Sanders, who created a finger lickin’ good recipe more than 80 years ago, a list of secret herbs and spices scratched out on the back of the door to his kitchen. Today we still follow his formula for success, with real cooks breading and freshly preparing our delicious chicken by hand in more than 26,000 restaurants in over 145 countries and territories around the world.
For more information, visit https://online.kfc.co.in/
