The Fast-Paced High Energy STREETFEAT Show Created Excitement with Four Dynamic Collections at Lakmé Fashion Week Winter/Festive 2019
Mumbai, 21st August 2019: The “STREETFEAT” show broke all norms at Lakmé Fashion Week Winter/Festive 2019 with a trendy, hip-hop presentation by four Street Wear Unisex brands that have never been seen on the ramp. It was a great opportunity for lovers of unconventional, unisex, androgynous clothes to get their sartorial requirements upgraded with brands that are nationally and globally well known. To the beat of super-fast music, the models literally zoomed down the ramp in clothes, which announced that fashion now means hot selling unisex apparel.
SIX5SIX STREET BROUGHT UNISEX COMFORT WEAR TO LAKMÉ FASHION WEEK WINTER/FESTIVE 2019
When comfort and clothes must go together it is the Six5Six Street brand that will be the perfect choice. Created by Avni Aneja and Ambar Aneja, the brand rocked the ramp at Lakmé Fashion Week Winter/Festive 2019 with a casual athleisure line that was ideal for HIM and HER.
Six5Six Street was a total blend of couture merged with daily life. The collection “WE 2.0” was a line of garments that set the audience thinking about humans, world and the climate.
Using knits, cotton twill and denim, the clothes had an easy fun vibe about them. T-shirts, track pants, sweatshirts, baggy jeans; cycle shorts, boxy jackets all had a distinct relaxed quality. Funky slogans on long trench coats as well as holographic prints livened up the garments on the runway.
Adding more detailing to the comfort wear, there were Velcro adjusters on the sleeves as well as a mix of prints and embroidery that was casually brought onto the strategic parts of the garments.
A variety of stretch denim was given a more unisex treatment with cropped jackets and wide jeans all teamed with a variety of apparel that offered several mix and match options. Shirts with drawstring pants had occasional contrast patches or large flapped pockets that gave a practical stylised detailing. Long line sweatshirts, colour blocking, worker man waistcoats, fringes, quilting, parka hoodies, paper bag waist pants, zipped down the catwalk on energetic models.
Six5Six Street proved to be a great fashion brand address that both men and women will love to visit when they are looking for clothes that can cater to both their needs.
With the final grey funky jumpsuit, the backdrop announced, “Turn on Your Camera Flash” and the audience promptly obliged.
NATASHA SUMANT’S “GUNDI STUDIOS” AT LAKMÉ FASHION WEEK WINTER/FESTIVE 2019 WAS A RAGING REBELLION OF CHANGE.
Showcasing her debut collection, Natasha Sumant presented an excellent line of bold silhouettes, at Lakmé Fashion Week Winter/Festive 2019.
With her label “Gundi Studios” the designer displayed an offbeat collection with a mix of street wear, whose underlying motto, was to celebrate the South Asian Women, in motherland and diaspora.
“Gundi” a traditionally colloquial term for women who misbehave, was revamped on the ramp into an affirmative tone for the millennials, who carry a strong sense of freedom and joy, unaffected by worldly opinions.
Through her intricately designed outfits with zardosi, the range attempted to speak for itself. Inspiring an avalanche of change, with a strong feministic vibe, bold motifs on rebellious street wear, created the perfect gangster effect. Sustainable fabrics like Khadi were used as a peaceful weapon to represent independent movements
and the struggle for absolute freedom in society.
Capturing the intersection of reverie and reality, monochromes of black and white merged seamlessly, to give every garment their deserved attention. High neck black satin zipped jackets, white minis, black pinafore, summer dresses, strappy tunic over cropped pants and a white boiler suit could be ideal for both sexes.
Breaking the patriarchal stereotypes with idiomatic expressions, like “Gundi”, “Akeli” striking fashion statements came alive on the ramp.
Making her debut on the ramp was Grammy Award nominated songwriter and rapper, Raja Kumari who was the ideal model for the label’s collection as she energetically rapped her way down the runway in a long-sleeved velvet choli and a sexy mini sari that was ideal for her persona.
When it comes to garments that leave a lasting impact on the audience, Natasha Sumant’s “Gundi Studios” is for all fashionistas that dare to be different.
THE BISKIT UNISEX CLOTHING BRAND OFFERED GREAT STYLISH APPAREL AT LAKMÉ FASHION WEEK WINTER/FSTIVE 2019
Started in 2017 the ‘Biskit’ label by designer Shruti Biswajit and artist Harsha Biswajit was aimed to create unisex clothing. At Lakmé Fashion Week Winter/Festive 2019 the brand unveiled its collection of athleisure street wear that offered sweatshirts, track pants, over-sized shirts, trousers, skirts, T-shirts along with stylish accessories like quirky bags.
Detailing came into play with abundance as large oversized pockets, prints and tabs appeared on the blousons, parkas, jackets and cropped pants.
The ‘Biskit’ label often showcased futuristic collections, so their latest “Spaced Out” inspired by India’s space race had a marked interstellar vibe for a line that had overalls, jumpsuits and street wear sets.
Fine art and animal prints on the garments reflected the inspiration, while the multipurpose space travel bags were ideal accompaniments. Knits, cottons and cotton blends with concept prints easily brought the outer space concept on the ramp.
‘Biskit’s’ aim is to break the concept of men’s and women’s wear, which was aptly revealed on the runway as similar apparel appeared on male and female models.
When the choice to select and wear clothes between couples gets confusing and tiresome; the ‘Biskit’ brand will solve the problem with one garment that will cater to the needs of HIM and HER.
THE JAYWALKING LABEL ZIPPED DOWN THE RAMP IN STYLE AT LAKMÉ FASHION WEEK WINTER/FESTIVE 2019
The ‘Jaywalking’ label made a great impact on the ramp at Lakmé Fashion Week Winter/Festive 2019 with its casual cool looks. Started by Jay Ajay Jalal the ‘Jaywalking’ brand created quite an impact when Ranveer Singh wore it for the film “Gully Boy” promotions. Since then this Indian street wear label has carved a fashionable niche with a loyal following.
The label is rebellious but had immense positive energy that proved that its creative drive evolved constantly. With unisex being the buzz word for the collection, the apparel promised instant recognition for the wearer and the designer Jay Jalal also ensured some “luck and super powers”.
Catering to all sizes, the collection comprised T-shirts, track suits, slim denim jeans and hoodies also offered oversized jackets some high waist pants and bell bottom denims.
Colours that were favoured by this gender-neutral brand started with navy blue and then moved onto basic tones of grey, olive and brown with large doses of colour blocking.
The fabric choice was quite exciting with neoprene, velvet corduroy and suiting turned into stylish fashion wear. Detailing appeared to be the basis of the ‘Jaywalking’ brand as graphic designs were combined constructively with fabric patches, trims and an assortment of practical pockets that added to the concept of surface ornamentation.
Keeping the idea of a good fit in mind the ‘Jaywalking’ collection will be a great seller with buyers who long for clothes that offer international styling in the country.
Bringing a great combination of gym street and unisex fashion Jaywalking made a fashionable declaration that detailing and style means abundant pockets, oversized silhouettes maximum patched effects when it’s a style statement has to be made.
Wearing the ‘Jaywalking’ brand will also turn the average Jill or Joe into total trendsetters.
Janvi Shah - +91 80879 85955
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About Lakmé Fashion Week:
Lakmé Fashion Week is jointly organized by Lakmé, the No.1 cosmetics and beauty services brand in India and IMG Reliance Pvt. Ltd., leaders in sports, fashion and entertainment marketing and management.
Lakmé Fashion Week has been conceived and created with a vision to “Redefine the future of fashion and Integrate India into the global fashion world.” Lakmé Fashion Week is organized twice every year. For further information log on to http://www.Lakméfashionweek.co.in
About IMG Reliance:
IMG Reliance Pvt Ltd. is an equal joint venture between Reliance Industries Limited (RIL), India's largest and most recognized private sector company, and IMG Worldwide (IMG), global leaders in sports, events, media and fashion. The joint venture company develops, markets and manages sports, fashion and entertainment in India. Its current assets include India's premier fashion event, Lakmé Fashion Week and the Maharashtra Open. IMGR, having recently ventured into Talent Management, represents Rohit Sharma and Hardik Pandya for worldwide management and marketing representation.
Lakmé, is India’s no.1 colour cosmetics and leading premium skincare brand from Hindustan Unilever Ltd. Lakmé has been the pioneer of the make-up and colour cosmetics in India since 1952 by launching numerous trends leading and high-performance products. Combining international cosmetic technology with an in-depth understanding of the Indian woman’s needs, Lakmé offers women a comprehensive beauty experience through its extensive product portfolio as well as contemporary services at Lakmé Salons, India’s no.1 salon chain.
For Further Information log on to www.Lakméindia.com