Accor signs Novotel Vrindavan | New 150-room hotel to open in 2029
Accor, a world-leading hospitality group, is pleased to announce the signing of Novotel Vrindavan, marking a significant step in the Group’s expansion across North India. The upcoming hotel will bring one of Accor’s globally-recognised midscale brands to one of India’s most prominent spiritual and cultural destinations.
Scheduled to open in 2029, Novotel Vrindavan will be a 150-key new-build hotel spread across 6,222 square metres, offering a contemporary hospitality experience designed to support balance across work, personal life and family life, as part of the brand’s Longevity Everyday philosophy. Managed by Accor, the hotel is positioned to serve year-round demand driven by pilgrimage tourism, destination weddings, and large-format events.
With an estimated total gross floor area of approximately 14,000 square metres, the hotel will feature a strong meetings and events offering, including a 1,000 square metre ballroom and multiple meeting rooms. Additional facilities will include an all-day dining restaurant, lobby lounge and bar, a specialty restaurant, fitness centre, spa facilities, and a swimming pool, creating a well-rounded environment for rest, movement and meaningful connection.
Commenting on the signing, Ranju Alex, Chief Executive Officer, Accor South Asia, said: “Vrindavan is a destination of profound cultural and spiritual significance, and we are proud to bring the Novotel brand to this iconic market. This signing marks an important milestone in Accor’s strategy to deepen our presence in high-growth destinations across India. Novotel Vrindavan will be thoughtfully developed to cater to the evolving expectations of today’s travellers, offering world-class hospitality, strong MICE infrastructure, and immersive experiences that celebrate the essence of the destination.”
The hotel is being developed by Girijas Retreat Private Limited. Mr. Shobhit Kumar Arora, Director, Girijas Retreat Private Limited, added: “We are honoured to partner with Accor to bring the Novotel brand to Vrindavan. As the destination continues to progress beyond pilgrimage into a tourism and events hub, Novotel Vrindavan will address the growing need for high-quality, professionally managed hospitality infrastructure. We believe Accor’s global expertise and strong brand standards will create a compelling offering for travellers and the local community alike.”
Founded in 1967, Novotel pioneered modern midscale hospitality and continues to evolve its legacy through warm, intuitive design and experiences that support both personal and planetary wellbeing. The brand champions Longevity Everyday by helping guests live better through small, daily habits rooted in balance, nourishment, rest, movement and connection. With more than 600 hotels across 60+ countries and a strong global pipeline, Novotel offers spaces where guests can restore energy, reconnect with others and take meaningful steps towards a more balanced way of living.
Novotel Vrindavan will strengthen Accor’s growing portfolio in India and reinforce Novotel’s positioning as a preferred brand for both business and leisure travellers, offering comfort, connectivity, and contemporary design.
