Thums Up's new action-packed film
Ranveer Singh and Mahesh Babu will be seen in a new avatar with model Diva Dhawan
A desert, A plane crash, Two investigative journalists. And a bottle of Thums Up Charged.
Ramping up the thrill quotient, Thums Up has released an action-packed summer campaign led by its variant, Thums Up Charged. The new campaign exemplifies the uncompromising attitude and unshakeable self-belief that heroism is an opportunity in any given situation, no matter how challenging it is. For the first time, joining brand ambassadors Ranveer Singh (Hindi film) and Mahesh Babu (Telugu film) in action is model Diva Dhawan. The duo team up as investigative journalists to take charge by unleashing their potential and pushing the boundaries. Directed by renowned filmmaker Abhinay Deo, the enthralling film has been shot in a desert on the border of Namibia and South Africa.
Shrenik Dasani, Vice President – Sparkling Category, Coca-Cola India and South West Asia said, “With Thums Up Charged, our intent is to continue bringing the taste of thunder to consumers’ taste buds - as we take things a notch higher, in line with what consumers continually expect from Thums Up. This new Thums Up Charged campaign seeks to reinforce the ‘Never Give Up’ attitude, serve as a salute to the uncompromising attitude of heroes, and in the process, encourage people to challenge themselves and unleash their true potential. We are confident that consumers will find enjoyment and inspiration in this campaign, brought to life by our heroes Ranveer Singh and Mahesh Babu.”
The film opens with an aerial shot of a plane crashed in the middle of a desert. Two investigative journalists are stranded in the desert along with secret footage secured in a box. Handing over the box to the girl, the male protagonist notices a bottle of Thums Up Charged and charges towards it. As he takes a big gulp from the bottle, his eyes light up and there is a smirk on his face as he comes up with a plan. Running towards the crashed aircraft, he lifts the wing up. The girl ties the parachute to the tail of the plane, setting it in motion. Securing the box, both get on the plane, amidst strong tail wind steering the aeroplane across the desert. The strong forces of the wind push them forward making the plane fall of the cliff. Noticing that the box has slipped away and is about to fall off the cliff, the two take a leap to catch it. The plane comes crashing down with the journalistslanding safely with the footage, thereby overcoming challenges and pushing themselves to ‘Never Give Up Ever!’
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