BISLERI CONTINUES TO BUILD LOCAL BRAND LOVE THROUGH PARTNERSHIP WITH PONNIYIN SELVAN: I (PS 1)

BISLERI CONTINUES TO BUILD LOCAL BRAND LOVE THROUGH PARTNERSHIP WITH PONNIYIN SELVAN: I (PS 1)

~Launches PS1 limited edition bottles in Tamil Nadu Market~

Chennai, September 29, 2022: Bisleri has partnered with Lyca Production for its upcoming movie Ponniyin Selvan: I (PS 1) to launch a limited-edition collectible set of 500ml and 1-litre bottles in the Tamil Nadu market.

The Tamil movie industry is known for making clutter-breaking films, with the local consumer base having a strong affinity for the superstars and their movies. Bisleri's association with PS 1 will help strengthen the brand love amongst the local audience while creating a one-of-a-kind excitement amongst the consumers before and during the film release. The special edition bottles capture the essence of PS 1 in a series of five collectable bottles featuring Vikram, Trisha Krishnan, Aishwarya Rai, Karthi, Jeyam Ravi. G.K.M. Tamil Kumaran, Head of Lyca Productions along with the major star cast of the movie, flagged off the Bisleri delivery truck.

Please check the attached release for more details.