Seagram’s Royal Stag Launches Its New Live It Large Campaign Featuring Brand Ambassador Superstar Ranveer Singh

Seagram’s Royal Stag Launches Its New Live It Large Campaign Featuring Brand Ambassador Superstar Ranveer Singh

-          Cementing the brand’s inclusive approach with a 360-degree campaign, the new Live It Large film is bold, vibrant and impactful

-          The campaign is helping the brand adopt a modern & fresher narrative which is relevant to the younger generation, the Generation Large

Chennai: Seagram's Royal Stag has always exemplified the spirit of dreaming, achieving, and living it large. This year marks a major milestone as the brand embarks on a transformational journey with the launch of the new Live It Large campaign. This campaign embodies the spirit & attitude of today’s generation, the Generation Large that strives to re-define the paths to success. The impactful new campaign features Bollywood’s powerhouse Superstar Ranveer Singh, who today, is not just one of the biggest stars in the country but, also among the best actors of his generation. Exemplifying the attitude of the brand’s campaign, “We Want It All, We Want It Aaj. We Are Generation Large!”, Ranveer also perfectly illustrates Royal Stag’s evolved new philosophy – “It’s Our Life. We Live It large.” The film also features global cricketing stars, Suryakumar Yadav and AB De Villiers.
 

With this new campaign, the brand strengthens its position as the voice of Generation Large, a generation that creates trends and are seen as trailblazers. The campaign also enables the brand to take the next step towards enhancing connect with the young audience who crave social currency & vicarious thrills.