“Marketing Mixology” by Ambi Parameswaran is A Sharp New Playbook for Modern Marketers
“Marketing Mixology” by Ambi Parameswaran is A Sharp New Playbook for Modern Marketers
- An actionable guide to thriving in today’s ever-evolving marketing world
17th June, 2025, National: Westland Business has recently released the new book by renowned brand coach, bestselling author, and marketing expert Ambi Parameswaran titled Marketing Mixology: Four Essential Ingredients for Marketing Success. A masterclass in navigating the chaos of contemporary marketing, this book is a must-read for anyone looking to stay relevant, resilient, and razor-sharp in a world that moves at the speed of a swipe.
In Marketing Mixology, Parameswaran distils over four decades of experience into a neat cocktail of clarity and strategy-breaking marketing down into four essential skills that every marketer needs, to not just survive, but thrive. Whether it's a young professional entering the world of marketing or a seasoned leader recalibrating for the digital age, this book offers practical insights, case studies, and bite-sized lessons to future-proof the marketing mindset.
