Royal Sundaram launches #BreakingNews digital campaign, Featuring popular movie star Jiiva

Royal Sundaram launches #BreakingNews digital campaign, Featuring popular movie star Jiiva
Royal Sundaram launches #BreakingNews digital campaign, Featuring popular movie star Jiiva
Royal Sundaram launches #BreakingNews digital campaign, Featuring popular movie star Jiiva

Royal Sundaram launches #BreakingNews digital campaign,

Featuring popular movie star Jiiva

Designed to garner attention of cricket fans around #IndianPremierLeague

(IPL 2021) on Disney Hotstar

Chennai, April 12th 2021: Royal Sundaram

General Insurance Co. Limited, India’s first

private sector general insurance company,

today announced the launch of its

#BreakingNews campaign - #ClickTickDone.

The campaign features popular Southern star

Jiiva and will be rolled out throughout the 14th

edition of Indian Premier League on Disney

Hotstar. The ad campaign comprises of five 15

second videos and will be offered in five Indian

languages (English, Hindi, Tamil, Telugu and

Kannada). The digital ads will be aired from 9


April 2021 till 30th May 2021.

Commenting on the campaign, MS Sreedhar, Managing Director, Royal Sundaram General

Insurance Co. Ltd., said, “IPL is amongst the most viewed events in the country. This is a good

opportunity to educate people on the benefits of buying a Royal Sundaram insurance product. We

want to demystify the terms used in insurance and make the benefits easy to understand. We

therefore decided to create shorter and to the point videos, in an easy to engage creative format of

breaking news. Our video ad campaign is in four regional languages-Hindi, Tamil, Telugu and

Kannada along with English. The videos will appear on Hotstar during the IPL 2021 season.

Vaasu Gavarasana, Chief Digital Officer, Royal Sundaram General Insurance Co. Ltd., said,

“We want to highlight the ease of interacting with Royal Sundaram, so we created a tagline

#ClickTickDone to bring this to life. To build long term brand recall, we also created a sound logo

that we are launching in this campaign. To carry our creative concept of breaking news, we needed

a trusted known face with a connection to cricket. With a role in upcoming cricket movie 83, Jiiva

was a natural choice. He is a popular and versatile actor with an endearing personality.”.

The campaign comprises of five films - each 15 seconds long; and each highlighting a short and

easy to remember USPs like, “No paperwork for car insurance claims” and “Budget health insurance

at Rs. 7/- per day”, among others. Actor Jiiva, plays the news anchor for Insurance News 24X7 and

delivers easy to grab messaging - thereby making it easier for audiences to grasp a clutter free


Highlighting his experience of associating with the #BreakingNews campaign, Jiiva, Actor, said,

“Royal Sundaram is a reputed and trustworthy insurance brand. I loved the idea, scripts and had a

great time working with Pradeap and team to bring the theme alive. I wish the Royal Sundaram team

success with #ClickTickDone”.

The campaign has been co-created by the internal marketing team at Royal Sundaram and The

Planning Room. The videos are directed by Pradeap Krishnan. The campaign will primarily air on

Disney Hotstar, but would also be amplified across all digital and online platforms.

About Royal Sundaram General Insurance Co. Limited

Royal Sundaram General Insurance Co. Limited is the first private sector general insurance company in India to be licensed

in October 2000 by the Insurance Regulatory and Development Authority of India. The company was initially promoted as

a joint venture by Sundaram Finance, one of the most respected non-banking financial institutions (NBFCs) in India and

other Indian Shareholders.

In February 2019, Ageas Insurance International N.V. acquired 40% equity stake in Royal Sundaram from the existing

Indian Shareholders after necessary Regulatory approvals. Consequent to this divestment, the stake of Sundaram Finance

in our company is currently at 50%, Ageas Insurance holds 40% and the other Indian shareholders hold the remaining


Royal Sundaram has been providing innovative general insurance solutions to individuals, families and businesses directly

as well as through its intermediaries and affinity partners. The company offers Motor, Health, Personal Accident, Home

and Travel Insurance to individual customers and offers specialized insurance products in fire, marine, engineering, liability

and business interruption risks to commercial customers. Royal Sundaram also offers specially designed products to the

small and medium enterprises and rural customers as well. The company is a pioneer in bancassurance in India, having

long-standing tie-ups with reputed banks and NBFCs.

Royal Sundaram has over 2,000 employees with 156 branches across India and its products are distributed through

various channels - agents, distribution partners, affinity partners, brokers and online.