Vanity Wagon – India’s Clean Beauty Marketplace Appoints Vikram Tyagi as Assistant Vice President, Creative & Content
Vanity Wagon – India’s Clean Beauty Marketplace Appoints Vikram Tyagi as Assistant Vice President, Creative & Content
Vanity Wagon, India’s first and largest clean beauty market-place announced the appointment of their new Assistant Vice President - Creative & Content, Mr. Vikram Tyagi. In his new role as Assistant Vice President – Creative & Content, Vikram aims to strengthen the language and image of Vanity Wagon across all their platforms.
With a deep understanding of English, Hindi, & Urdu languages, Vikram has offered voices & built images for start-ups that have emerged into luxury brands & IPs of global repute by designing and developing unconventional, digitally-relevant content strategies.
On this new journey with Vanity Wagon, Vikram Tyagi said, "There has been a momentous rise in the number of D2C beauty brands that have emerged over the past couple of years, especially during Covid. Vanity Wagon is a clean beauty marketplace that provides a platform for such brands to stand out and find potential customers. I am excited to have come in at a crucial juncture where we are bringing more and more international brands, like the K-beauty brands, to India. We are looking forward to building Vanity Wagon as your one-stop shop for indulging into clean and safe alternatives. We have also launched a homegrown beauty brand by the name "Better Beauty" in collaboration with Anita Hassanandani Reddy.”
Over the last decade, Vikram’s career has spanned a multitude of genres. From starting out as a copywriter in advertising agencies, like Young & Rubicam and Havas Worldwide, to co-founding two media agencies, Ufaan.org and Forest Communications; from teaching advertising & journalism students at Marwah Studios and Apparel House to establishing India Craft Week - India's first Cultural cum Business platform for the craft sector. He has also been associated with brands like India Craft Week, Craft Béton by Dalmia Bharat, Urban Company, Five Star Textiles Limited.
Vikram has been awarded with Coveted E4M/BW Content 40 Under 40, Social Samosa 40 Under 40, Agency Reporter 40 Under 40
About Vanity Wagon
Vanity Wagon is India's first and largest clean beauty marketplace. Following their passion, entrepreneurs Naina Ruhail and Prateek Ruhail founded Vanity Wagon for Indian consumers to buy clean beauty products online. Vanity Wagon is one of the finest information-oriented beauty marketplaces that pledges to bring only toxin-free and natural beauty products to its consumers. They offer a trust-worthy platform where one of the most requested elements between a business and a customer, i.e., transparency is paramount of their relationship. Be it beauty or personal care, they aim to bring the safest solutions to one’s doorstep without any hassle. Vanity Wagon stands by the rule of never having to compromise in any manner to find the right products for their customers. They believe in sustainable beauty and stand firm in their mission to educate the audience and deliver what’s best for them. Further, curating the best of clean beauty without compromising on efficiency and ensuring that the products are cruelty-free.
